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Case Study

Sleep, Stress, and Infant Nutrition Case Study

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Pediatrics
Gastrointestinal
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

Case Study

Sleep, Stress, and Infant Nutrition Case Study

Pediatrics
Gastrointestinal
Gathering in-home data from parents with infants (preterm and full-term) via chatbot
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

Case Study

Sleep, Stress, and Infant Nutrition Case Study

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Pediatrics
Gastrointestinal
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

Case Study

Sleep, Stress, and Infant Nutrition Case Study

Pediatrics
Gastrointestinal
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

Case Study

Sleep, Stress, and Infant Nutrition Case Study

Pediatrics
Gastrointestinal
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

Case Study

Sleep, Stress, and Infant Nutrition Case Study

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Download the PDF
Pediatrics
Gastrointestinal

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

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Case Study

Sleep, Stress, and Infant Nutrition Case Study

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Pediatrics
Gastrointestinal
Download the PDF

Objective

Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.

Results

• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”

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