Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology
Developing Consumer-Backed Claims for Diaper Rash Ointment

4 months

To project completion

300 participants

Recruited in less than 2 months

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

When older DCT subjects are more compliant than their

ObvioHealth recently completed the first-ever fully virtual urogynecology study to evaluate a medical digital intravaginal device for female stress urinary incontinence. In this randomized trial, pelvic floor muscle contractions were monitored.

350

Participants in 
14 weeks

350

Participants in 
14 weeks
*$67 Per Participant