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Case Study

Infant Diaper Rash Case Study

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper-rash ointment.

Pediatrics
Dermatology
Download the PDF

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology
Developing Consumer-Backed Claims for Diaper Rash Ointment
Download the PDF

4 months

To project completion

300 participants

Recruited in less than 2 months

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology
Download the PDF

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology
Download the PDF

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

Pediatrics
Dermatology
Download the PDF

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

Case Study

Infant Diaper Rash Case Study

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper-rash ointment.

Download the PDF
Pediatrics
Dermatology

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

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Case Study

Infant Diaper Rash Case Study

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper-rash ointment.

Pediatrics
Dermatology
Download the PDF

Objective

A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper rash ointment.

Methodology

ObvioHealth’s virtual design employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.

Results

• 300 participants were recruited in.
• Successful health claim substantiation for client led to launch and positive business results.

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