Want to take your consumer health study virtual?
Schedule a ConsultationAssessing the Efficacy of a Dietary Supplement on Urinary Symptoms
50+ men with lower urinary tract symptoms were asked to consume the intervention over twelve weeks and record symptomatic changes via the ObvioHealth app. Efficacy was proven, with subjects reporting that the treatment had helped to relieve symptoms of LUTS.
• 3 months to fill recruitment
• 87% retention
Evaluating Efficacy and GI Tolerance of Inulin Fiber Bars
A fortune 500 multinational food company wanted to understand clinical efficacy, GI tolerance, and consumer perception of four iterations of its inulin fiber bar. ObvioHealth virtually recruited, randomized, shipped and captured data across 4 samples in record time.
• 85% questionnaire compliance
• 92% retention
Measuring the impact of rice vinegar on blood pressure in prehypertensive adults
ObvioHealth deployed a targeted digital recruitment strategy to enroll 128 patients with a blood pressure of 120-139/80-89 mmHg. This hybrid study collected clinical safety and efficacy data from a diverse population
• 87% medication adherence
• 89% retention
Measuring the impact of a nutritional supplement on facial skin parameters
A producer of carotenoid-based wellness products looked to understand the consumer-perceived effectiveness of a tomato-based supplement.
Read Case StudyAssessing Impact of an Herbal Blend on Menopausal Symptoms
A global consumer packaged goods company aimed to measure the efficacy of an herbal treatment on menopause symptoms and quality of life (QoL).
Read Case StudyDeveloping Scientific Claims for Consumer Health Brand Bepanthen
300 participants enrolled to better understand product usage and satisfaction of a diaper-rash ointment.
Read Full Case StudyObvioHealth is IQVIA Consumer Health’s preferred engine for virtual consumer scientific research, offering people-centric studies for better scientific claims, better insights and stronger brands.
Recruitment & Onboarding
Recruitment is often a huge barrier to trial success. ObvioHealth uses digital targeting methods to find untapped populations. We identify the online behaviors that point to people with a positive pre-disposition for a specific trial and, because our studies are virtual, we are not geographically tied to a site location.
Once recruited, we enroll participants through virtual prescreening/screening and e-consent. This eliminates the burdensome cost of site retention and staffing requirements, and often shortens the recruitment period.
Outcome Measurement
The ObvioHealth platform and app incorporate multiple data capture technologies to adapt to the needs of any given trial. These include simple survey-type completion of questionnaires and diaries, image, video and audio capture and use of wearables. Complementary data collection methods ensure more robust data real world outcomes.
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Logistics Management
Our platform makes it easy to trigger, track and manage products and payment of incentives. ObvioHealth can reimburse participants with the stipend program that is fully virtual. We ship any needed study supplies or devices directly to the participant’s home.
Medication Adherence & Adverse Events
An important advantage of ObvioHealth’s app is the real time remote monitoring of medication adherence and potential adverse events. Our escalating system of reminders and immediate AE/SAE detection make our studies safer, while also improving medication adherence.
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Higher compliance, higher retention, more accurate data
Our easy-to-use, convenient app makes it easier for people to remain compliant. There is little to no time wasted travelling to clinical sites, so there are fewer dropouts. All of this means that studies end on time or ahead of schedule. And because participants are able to report more real world and real time experiences, the resulting data is more accurate and reliable.