Virtual Clinical Trials for Consumer Health Products

Delivering better data to substantiate consumer-centric claims.

It is no secret that consumers are paying closer attention to their health due to the COVID-19 pandemic. They are also more likely to participate in decentralized research.

A recent Deloitte survey of consumer behaviors and attitudes highlights the increase in consumers' adoption of virtual visits in 2020. Furthermore, there is evidence that patients are now more willing to "…share data from fitness and health-monitoring devices."

To producers/manufacturers of consumer health products, this shift points to an opportunity to leverage virtual clinical trials to substantiate compelling claims and do so with greater cost-effectiveness.

Researchers can employ remote monitoring via ePRO, device integration, and audio/video capture to minimize site visits, improve engagement and retention, and collect better data.
"Cry detected" screen of the ObvioHealth app.
"Connecting to device" screen of the ObvioHealth app.
The ObvioHealth App

The world's first patient-centric app for virtual research.

ObvioHealth's pragmatic virtual trial model provides that better data with greater efficiency than conventional 'on-site' research.

Our digital recruitment broadens access to the target population, even in remote/rural locations. Our user-friendly app facilitates the capture of real-world outcomes, often in real-time. And because most studies can be done without engaging sites, operational cost and administrative burden are radically reduced.

Researchers need better data to legitimize better claims; we deliver what they need - on budget.

Want to take your consumer health study virtual?

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Men's Health category label.Nutrition category label.

Assessing the Efficacy of a Dietary Supplement on Urinary Symptoms

50+ men with lower urinary tract symptoms were asked to consume the intervention over twelve weeks and record symptomatic changes via the ObvioHealth app.  Efficacy was proven, with subjects reporting that the treatment had helped to relieve symptoms of LUTS.

• 3 months to fill recruitment
• 87% retention

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A man consuming a fiber snack bar inside of a gym, post-workout.
GI category label.Nutrition category label.

Evaluating Efficacy and GI Tolerance of Inulin Fiber Bars

A fortune 500 multinational food company wanted to understand clinical efficacy, GI tolerance, and consumer perception of four iterations of its inulin fiber bar. ObvioHealth virtually recruited, randomized, shipped and captured data across 4 samples in record time.

• 85% questionnaire compliance
• 92% retention

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Medical device used to measure blood pressure.
Cardiology category label.

Measuring the impact of rice vinegar on blood pressure in prehypertensive adults

ObvioHealth deployed a targeted digital recruitment strategy to enroll 128 patients with a blood pressure of 120-139/80-89 mmHg. This hybrid study collected clinical safety and efficacy data from a diverse population

• 87% medication adherence
• 89% retention

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A woman with clear, glowing skin holding leaf over her left eye.
Dermatology category label.

Measuring the impact of a nutritional supplement on facial skin parameters

A producer of carotenoid-based wellness products looked to understand the consumer-perceived effectiveness of a tomato-based supplement.

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A women participating in a menopause study by using her smartphone while sitting at a desk.
Women's Health category label.

Assessing Impact of an Herbal Blend on Menopausal Symptoms

A global consumer packaged goods company aimed to measure the efficacy of an herbal treatment on menopause symptoms and quality of life (QoL).

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An infant's diaper being changed.
Pediatrics category label.

Developing Scientific Claims for Consumer Health Brand Bepanthen

300 participants enrolled to better understand product usage and satisfaction of a diaper-rash ointment.

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ObvioHealth is IQVIA Consumer Health’s preferred engine for virtual consumer scientific research, offering people-centric studies for better scientific claims, better insights and stronger brands.

Delivering Better Data for Your Consumer Health Study

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Recruitment & Onboarding

Recruitment is often a huge barrier to trial success. ObvioHealth uses digital targeting methods to find untapped populations. We identify the online behaviors that point to people with a positive pre-disposition for a specific trial and, because our studies are virtual, we are not geographically tied to a site location.  

Once recruited, we enroll participants through virtual prescreening/screening and e-consent. This eliminates the burdensome cost of site retention and staffing requirements, and often shortens the recruitment period.

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Outcome Measurement

The ObvioHealth platform and app incorporate multiple data capture technologies to adapt to the needs of any given trial.  These include simple survey-type completion of questionnaires and diaries, image, video and audio capture and use of wearables. Complementary data collection methods ensure more robust data real world outcomes.

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Logistics Management

Our platform makes it easy to trigger, track and manage products and payment of incentives. ObvioHealth can reimburse participants with the stipend program that is fully virtual. We ship any needed study supplies or devices directly to the participant’s home.

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Medication Adherence & Adverse Events

An important advantage of ObvioHealth’s app is the real time remote monitoring of medication adherence and potential adverse events. Our escalating system of reminders and immediate AE/SAE detection make our studies safer, while also improving medication adherence.

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Higher compliance, higher retention, more accurate data

Our easy-to-use, convenient app makes it easier for people to remain compliant. There is little to no time wasted travelling to clinical sites, so there are fewer dropouts. All of this means that studies end on time or ahead of schedule. And because participants are able to report more real world and real time experiences, the resulting data is more accurate and reliable.