Recruitment

ObvioHealth deployed a digital recruitment strategy using targeted advertising on social media. Creative assets were designed to appeal to women in specific age groups, decreasing cost per click. 

Patient Training

Patients were trained on how to use the device using three different methods: a video, a pamphlet, and three phone calls. The phone conversations ensured patients were using the device correctly and allowed them the opportunity to ask questions. 

Keep Patients Engaged

ObvioHealth’s virtual site team—referred to as our COACH (Clinical Oversight and Coordination Hub) team—was available to provide support to patients at all times via live chat in the ObvioHealth app. The COACH team monitored adherence, answered questions about the trial, and offered tech support. 

Coordinating Multiple Stakeholders

Renovia stakeholders included multiple academic institution partners, as well as Mass General who acted as the principal investigator (PI). ObvioHealth arranged a 15-minute daily meeting to ensure all stakeholders were updated on the progress of the study and to discuss any urgent issues. 

Data Capture

Patients used the ObvioHealth app to record each bladder leak incident and trips to the bathroom. Patients input these outcomes in real time, increasing the accuracy of the data and reducing recall bias. The app also prompted patients to report changes in health status to help the clinician team to promptly identify AEs.