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Growing Up Milk Study

Understanding Parent Perceptions and Preferences


ObvioHealth was asked to recruit and manage a study to assess the effectiveness  of ‘growing up’ milk formulas in supporting the health, growth, and development of children.


1200 parents were digitally recruited for a web-based survey from four countries (Mexico, Colombia, Peru, and Dominican Republic) in less than one month. ObvioHealth successfully created the sampling frame, assigned necessary staff, managed participation invites, and determined eligibility of survey completions.


• Recruitment was completed in 30 days
• Surveys were collected ahead of the anticipated deadline.
• The study for the four markets was completed in less than ninety days.

30 Days

To fill recruitment

4 Markets

Studied in less than 90 days

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