Gathering in-home data from parents with infants (preterm and full-term) via chatbot
Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.
Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.
• Full recruitment completed 25% ahead of plan.
• Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
• 80% of tired parent participants rated the app as “easy to use.”