Sleep category label.Pediatrics category label.Nutrition category label.

Sleep, Stress, and Infant Nutrition

Gathering in-home data from parents with infants (preterm and full-term) via chatbot

An infant sleeping with toes facing camera.
Objective
Danone sought to gather and compare real-life data on parenting with both full-term and pre-term infants.
Methodology
Data was collected virtually through a chat function in the app that asked parents daily questions about stress levels, infant nutrition and sleep.
Results
Full recruitment completed 25% ahead of plan.
Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.
80% of tired parent participants rated the app as “easy to use.”
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