Objective
A global consumer packaged goods company wanted to understand the effectiveness of an herbal blend on menopause symptoms and quality of life (QoL).
Methodology
A hybrid design combined digital recruitment with on-site screening to fill enrollment. 130 women were asked to consume the study product, update e-diaries daily and complete digital questionnaires in weekly intervals. Changes from baseline measurements were assessed.
Results
• Efficacy was proven, and the client obtained the data needed to launch its product
• Regular notification and study team follow up helped
• Ease of reporting via the app contributed to a 87% retention rate
