A global consumer packaged goods company wanted to understand the effectiveness of an herbal blend on menopause symptoms and quality of life (QoL).

A hybrid design combined digital recruitment with on-site screening to fill enrollment. 130 women were asked to consume the study product, update e-diaries daily, and complete digital questionnaires in weekly intervals. The ePRO questionnaire was designed to reduce subjectivity with one-touch, real-time reporting. A "hot flash indicator" button allowed participants to track their hot flashes as they were happening. This provided the sponsor with rich data on hot flash frequency and duration. Changes from baseline measurements were assessed.

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• Efficacy was proven, and the client obtained the data needed to launch its product
• Regular notification and study team follow up helped
• Ease of reporting via the app contributed to a 87% retention rate