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Infant Diaper Rash

Developing Consumer-Backed Claims for Diaper Rash Ointment


A global consumer-health brand sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper-rash ointment.


ObvioHealth’s virtual design, employed targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires which assessed product usage and satisfaction in support of two new consumer-centric claims.


• 300 participants were recruited in
• Successful health claim substantiation for client led to launch and  positive business results

4 Months

To project completion

300 Participants

Recruited in less than 2 months

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