Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal
Evaluating efficacy and consumer tolerance of inulin fiber bars.

85%

Questionnaire Compliance

92%

Retention Rate

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

GI Tolerance Case Study

Gastrointestinal

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.

Results

• The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
• Data dashboards showed live results during the study.
• New insights on GI response and product likeability informed product development and marketing claims.

Case Study

When older DCT subjects are more compliant than their

ObvioHealth recently completed the first-ever fully virtual urogynecology study to evaluate a medical digital intravaginal device for female stress urinary incontinence. In this randomized trial, pelvic floor muscle contractions were monitored.

350

Participants in 
14 weeks

350

Participants in 
14 weeks
*$67 Per Participant