NEWS & INSIGHTS

Patient Interactions: Sustained Engagement via Digital Communication

In the clinical trial space, patient concerns that must be addressed with tact. Whether delivering potentially life-altering news, or discussing a health-related concern, I find digital interaction to be the most prudent approach to sustaining engagement and reducing dropout. Here are five real-life examples of this strategy at-work.
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Real World Data and Evidence Revolutionize Clinical Research

The U.S. FDA is aware the drug approval process can often be strenuous, consuming large amounts of time and money. That's why they've made a commitment to consider real-world evidence in the approval of new drug indications resulting in a more efficient approach for manufacturers.
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Case Study: Studying Impact of Gastrointestinal Disorders on Parents of Infants

A multinational food and beverage corporation offering a line-up of brands under the dairy/plant-based, and specialized nutrition categories sought to analyze the prevalence of specific functional gastrointestinal disorders (FGIDs) in infants and toddlers.
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Case Study: Comparing Data Collected from Parents of Pre-term and Full-term Infants

A world leading food and beverage company focused in the early-life nutrition and medical-nutrition space sought to gather real-life data from parents with infants (preterm and full-term).
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Dietary supplement used in clinical trial

Case Study: Assessing Efficacy of Carotenoid-Based Dietary Supplement on LUTS Symptoms

A global leader in carotenoid-based dietary supplements and food/beverage products desired to understand the efficacy of one of its supplements in relieving symptoms linked with Lower Urinary Tract Symptoms (LUTS).
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Going Virtual: Succeeding Where Traditional Clinical Trials Fail

ObvioHealth, a digital CRO, recently completed a clinical trial solely using a virtual site model (no physical site visits) which would have likely proved futile in the traditional study format, of which requires multiple site visits. This article will further analyze the rationale behind this claim.
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PI Perspective: Our Formula to Curb Clinical Trial Dropouts

Our team recently completed a clinical trial tasked with measuring the efficacy of a dietary supplement as an intervention for adults with an elevated blood pressure, or stage I hypertension. By employing a hybrid study model, sustaining patient engagement, and reducing resources required of the patient and study team, we successfully beat the dropout allowance.
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Infographic: Resource Consumption by Clinical Trial Type

All clinical trials require resource consumption from both the study team and participant. The following infographic will detail the differences in resources required in the digital (hybrid) model compared to that of the traditional "brick and mortar" model.
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Poster: Achieving Diversity in Clinical Trials

Diversity in research studies is essential when conducting clinical investigations in the U.S. Learn how social media and digital clinical trials were used for recruiting participants in under-represented racial and
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An Alternate Approach to the Traditional Recruitment Nightmare

Digital patient-centric clinical trials (PCT) are often carried out in the hybrid setting (minimizing site visits and maximizing the use of a virtual site), or the site-less setting (solely using the virtual site). The pairing of a digitalized PCT with social media targeting increases the probability of successful enrollment.
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Infographic: Digital vs. Traditional Clinical Trial Design

Digital, or virtual, clinical trials are conducted in a much different format than that of the traditional "brick and mortar" model.
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Case Study: An Observational Study on Crying and Fussing Events in Babies

ObvioHealth orchestrated an in-home observational study to measure infant crying and fussing captured via a recording device, compared with data gathered from parental e-diaries and daily questionnaires.
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