Sleep, Stress, and Infant Nutrition

Gathering in-home data from parents with infants (preterm and full-term) via chatbot

Objective

Danone sought to gather and compare real-life data from parents of full-term infants vs those of pre-term infants.

Methodology

Data was collected virtually through a chat function in the app that asked participants daily questions about stress levels, infant nutrition and sleep.

Results

Disparities in stress levels between the two groups revealed the need for more support for parents of pre-term infants.

25%

Full recruitment completed 25% ahead of plan

80%

Full recruitment completed 25% ahead of plan

“In the past, with traditional clinical studies, we collected data on paper. It was very time-consuming, so now with the [ObvioGo] app, we are able to collect data more efficiently.”

- Jill Wong, Digital Program - Manager, Danone

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