Lycored, a leader in carotenoid-based wellness products, sought to understand the consumer-perceived effectiveness of a tomato-based supplement through twelve subjective skin indicators.
A targeted digital recruitment strategy was used to identify and recruit participants from US regions with high density populations of specific racial cohorts. Fitzpatrick Skin Type assessment employed during prescreening to enroll target groups. 100% virtual protocol designed to support satisfaction-based questionnaires measuring consumer perception from baseline through end-of-study.
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