A global consumer packaged goods company wanted to understand the effectiveness of an herbal blend on menopause symptoms and quality of life (QoL).
Hybrid design, pairing digital recruitment with on-site screening to fill enrollment. 130 women were asked to consume IP and update e-diaries daily and complete digital questionnaires in weekly intervals, which assessed changes from baseline measurements collected during screening.
Efficacy was proven, and the client obtained the data needed to launch its product.
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