Global consumer-health brand Bepanthen sought to gather consumer-centric claims supported by real-world evidence in preparation of a television ad launch for its diaper-rash ointment.
Virtual design, employing targeted digital recruitment to fill enrollment with 300 mothers living in Thailand. Participants were asked to complete digital questionnaires via ObvioGo™ which assessed product usage and satisfaction. Remote data collection used to produce evidence necessary to substantiate two new consumer-centric claims.
Successful health claim substantiation for client resulting in positive outcomes (advertising campaigns/sales)
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