GI Tolerance

Evaluating efficacy and consumer tolerance of fiber snack bars.

Objective

A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.

Methodology

Development of a research plan to examine 4 test product iterations and identify the product with the greatest efficacy and likeability amongst consumers. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions.

Results

New insights on GI response and product like-ability informed product development & marketing claims.

82,476

Data Points Evaluated in Real Time

90%

Data Points Evaluated in Real Time

Live Results

Data dashboards showed live results during the study.

"400 participants enrolled across US in 24-days at a fraction of the initial recruitment budget."

- Study Participant

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