A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.
Development of a research plan to examine 4 test product iterations and identify the product with the greatest efficacy and likeability amongst consumers. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions.
New insights on GI response and product like-ability informed product development & marketing claims.
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