A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.
Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.
•The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
•Data dashboards showed live results during the study.
•New insights on GI response and product likeability informed product development & marketing claims.