GI category label.Nutrition category label.

GI Tolerance

Evaluating efficacy and consumer tolerance of inulin fiber bars.

A man consuming a fiber snack bar inside of a gym, post-workout.
Objective
A Fortune 500 multinational packaged foods company sought to drive growth in a legacy fiber snack bar brand by launching new product line extensions with a re-formulated fiber ingredient.
Methodology
Development of a research plan to examine 4 test product iterations of an inulin fiber bar amongst 400 participants across the US. The 100% virtual RCT collected data on clinical efficacy, GI tolerance, and consumer perceptions. 400 participants were recruited across 48 states in 24 days.
Results
•The study achieved 85% questionnaire compliance and an impressive 92% retention rate.
•Data dashboards showed live results during the study.
•New insights on GI response and product likeability informed product development & marketing claims.
85%
Questionnaire Compliance
92%
Retention
A group of three men and one women standing together after a hike.
Quote icon.
"“I reached out to them several times and they were very prompt in responding.”
- Study Participant
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