Background Information

Strategic Planning and Execution

Challenge

A world leading food and beverage company focused in infant and medical nutrition sought to gather real-life data from parents with infants (preterm and full-term). The client needed to gather data in relation to sleep, stress levels and infant nutrition. 

Secondarily, the study aimed to explore the variations in data from parents of pre-term infants compared to that of full-term infants. 

Approach

ObvioHealth developed a hybrid clinical trial design, utilizing a study site in Singapore for a prescreening evaluation. However, the majority of the study occurred virtually, through ObvioHealth’s app. 

Data was collected through a chat function in the app This provided instant messaging features dedicated as an interactive tool for parents to relay data in accordance with study protocol. 

ObvioHealth managed all aspects of study execution including protocol and eCRF design, DM, Biostats and medical writing.

Result

Full recruitment was completed in 75 percent of the recruitment timeline. 

Using the chat function proved to be a valuable combination, allowing the study team to collect qualitative feedback. 

The use of instant messaging made the study convenient for new parents, and they felt engaged throughout the study. 

Participant Feedback

80 percent of participants identified the app as “easy to use.”

80%

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