Strategic Planning and Execution

Introduction

A global leader in carotenoid-based dietary supplements desired to understand the efficacy of one of its supplements in relieving symptoms linked with Lower Urinary Tract Symptoms (LUTS). 

Accompanying objectives included: gauging subject satisfaction and perception, measuring probability of continued use and/or recommendation of the product, assessing product safety, and identifying changes in sexual function after completion of treatment cycle.

The Approach

This study called for male subjects, age 40 or older, residing in the U.S. – who accumulated a score of eight (or greater) on the self-administered International Prostate Symptom Score (I-PSS) questionnaire.

Participants through social media, and interested subjects were invited to download our app, where they could review/sign an electronic informed consent (eIC) form before being considered for enrollment. Being a remote study, subjects weren’t required to visit a physical site during screening but were instead asked to fill out a screening and medical history questionnaire.

After enrollment, subjects were asked to consume one capsule of the manufacturer’s supplement each day for twelve consecutive weeks, and to report any noticeable changes to their health.  

The Results

Efficacy was proven during the study, as subjects reported the treatment helpful in reducing symptoms of LUTS.

ObvioHealth employed a recruiting method that enabled the targeting of subjects on a nation-wide scale, allowing for the collection of data points from across the U.S., as opposed to numerous remote locations.

Subjects overwhelmingly described the application as user-friendly, with over 92 percent of survey respondents describing the app as either “easy” or “very easy” to use. 95 percent of respondents said the app was “easier to use compared to filling out printed forms on paper.”

ClaimIt™: User-Friendly Experience

0 %

of survey respondents used ClaimIt™ to complete once-a-day questionnaire in under 2 minuets.

0 %

of survey respondents view ClaimIt™ as “easier than filling out printed forms on a paper.”

Rate Our App

We asked our participants to rate our app for its "ease of use," and on a scale of 0 - 5, the average response totaled 4.3
4.3/5

Hear From our Participants

"An easy, friendly app to use."
Participant
#1
"Thank you for letting me participate, and for trying to help those of us with urinary problems."
Participant
#2
"My experience was without any problems."
Participant
#3

See How Our App Works