By the Numbers


Percent Protocol Compliance


Daily Questionnaires Completed


Interactions with Study Team


Data Points Evaluated in Real Time

Strategic Planning and Execution

The Challenge

Fortune 500 Multinational Packaged Food Company planned to drive growth in a legacy fiber snack bar brand by launching new product line extensions with re-formulated fiber ingredient. ObvioHealth was tasked with developing a research plan to examine 4 test product iterations and determine the product with the greatest efficacy and likeability amongst consumers.

The Approach

Our proprietary app was deployed in a 100% virtual study designed to collect clinical efficacy, GI tolerance, and marketing insights data from a broad range of consumers geographically dispersed across the US. A digital recruitment strategy was deployed to rapidly enroll 400 subjects, resulting in subject engagement across all 48 US States. ObvioHealth managed all aspects of study execution, from protocol & eCRF design, recruitment, subject management, logistics, and integration of a product shipping partner.

The Results

The client received GI tolerance data, as well as consumer perceptions to help them launch the best product to the market. ObvioHealth enrolled the expected number of subjects within 24 days of Go-Live, achieved Database Lock within 4 weeks of LPO, recruited subjects from all 48 contiguous states and completed the project in a fraction of the anticipated budget.

Recruitment Stats


We used digital marketing tactics to recruit and enroll 396
subjects across 48 U.S. states in just 24 days


We used less than 10 percent of the allocated marketing
budget for the study, which was well below the industry average.

What the Participants Said

The entire process was very simple and easy to navigate.

I like the app because I could chat with the researchers.

I appreciate the reminders on the app.

See How Our App Works